POK marks a historic moment for digital payments and digital financial services in Albania with the launch of Apple Pay and its AI Assistant, becoming the first fintech in the country to offer both Apple Pay and an integrated AI Assistant inside the app. This step represents a major development for the local market and further strengthens POK’s mission to bring financial innovation, easier access to payment services, and a modern user experience.
With Apple Pay, POK users can add their POK digital cards to iPhone, Apple Watch, and other supported Apple devices, enabling them to make payments in stores, online, and within apps quickly and securely. Every transaction is protected through Apple’s advanced security technologies.
POK’s AI Assistant “POKi” is designed to help users understand and use every functionality in the app, providing simple explanations, step by step guidance, and smart shortcuts that help users complete actions more easily and more quickly. Whether users want to make payments, manage their cards, send transfers, or navigate other features inside the app, the assistant makes the overall experience more intuitive and efficient.
The launch of Apple Pay and the AI Assistant “POKi” continues POK’s vision of building a digital financial platform that responds to real user needs. POK digital cards allow customers to instantly obtain a card for everyday use, without waiting for physical production or delivery. They are practical, secure, and suitable for payments, online shopping, subscriptions, better expense management, and now also for full use with Apple Pay, while the intelligent assistant helps users get more value from the entire POK ecosystem.
This milestone would not have been possible without the support of strategic partners.
“I would like to express special gratitude to Visa for their close collaboration, expertise, and continuous support in bringing modern payment solutions to the Albanian market,” said Akil Rajdho, Co Founder and CEO of POK. “A special thanks also goes to Credins Bank, our important partner, for their trust and cooperation, which made this achievement possible.”
“With the launch of the AI Assistant, POK is taking the user experience one step further. The assistant guides users across every function in the app and offers faster paths to complete specific actions, making the app simpler, smarter, and more useful in everyday life.”
With this launch, POK takes another important step toward the future of payments and digital financial services in Albania. The company remains committed to developing products and services that make payments and financial management simpler, faster, and more secure for all its users, bringing international standards to the local market and placing the customer at the center of every innovation.
